Amaze’s research into the experiences of autistic Australians highlights the barriers to employment.

Like most Australians, most autistic adults would like to be in paid employment.

If you take the time to read it, and think about it, and act on it, and share it, we can make the world a little bit better.

Because little changes to our behaviour can make a big difference to an autistic person, who can’t change.

So said Simon Sinek in his famous TED Talk (48 million views and counting).

Sinek was talking about leadership. But he could just as well have been talking about government and how it communicates.

When 59% of Australians access social media daily, we’d be mad to think that Town Hall meetings are the only way to engage.

Below-The-Line is more targeted, more niche, and more personalised. Traditionally it involved direct mail, point of sale promotions, public relations and events. Now it also employs digital techniques like search engine marketing and social media retargeting.

Historically, most government communication activity has been ‘above the line’. We make announcements, we publish information. We push it out to as wide an audience as possible with little segmentation or targeting.

I’m not a ‘no excuses’ kind of person. I think there are things in life that take precedence to work. But, as I write in this article, someone else’s disorganisation doesn’t have to become my problem. If you don’t show up to my program because ‘iForgot’ you don’t get private tuition.