About Louisa Coppel.

Strategist, communicator, word nerd. squiggle

Hi. I’m Louisa, and it’s great to have you visit.

If you’ve seen, read, or heard something from me, here’s where you can learn more about who I am and what I do.

I love to work on things that make a difference. I want to make the world a better place. So I work with people and organisations that are doing just that. And I help them turn their good intentions into action.

I work with my clients to shape new strategies, wrangle existing strategies back on track and on target, and write compelling communications that land with their target audience.

My clients tell me I help them get clear. And they love that I challenge their thinking (respectfully).

What I love is the ‘aha’ moment with my clients, when a path forward suddenly makes sense.

I live in Melbourne (Naarm) and work around Australia.

Work with me

My Journey

Before setting up my practice, I worked in government, the arts, and not-for-profit organisations for many years.

I was Victoria’s film commissioner for five years, selling my home state internationally as a great place to make television and movies.

I’m currently the Chair of Docklands Studios Melbourne.

I’ve run radiothons and fundraising events, led tour groups and shared stories from the field for Community Aid Abroad (now Oxfam Australia).

Find out more how I can help you

But life is about so much more than work and balance matters.

I’m also an enthusiastic volunteer and have been on a number of boards. 

I regularly give a hand to an animal rescue group but the love of my (volunteering) life is Camp Cooinda on Victoria’s Gippsland Lakes.

Every summer, I volunteer as a leader with Cooinda, where we help young people ‘grow inside, outside’. It’s a challenge and a joy.

It was a personal high to use my professional skills to guide Camp Cooinda from dependence on its remarkable founder into a contemporary, sustainable organisation. With a clear strategy and succession plan, Camp Cooinda will continue to thrive.

And that makes my heart sing.

Think I can help make your heart sing? I’d love to chat.

Drop me a line

Louisa Coppel smiling at the camera whilst driving a boat

What clients say

"Through this Get It Write training, I've learned invaluable techniques that have significantly improved the quality of my writing. I highly recommend this writing program to anyone looking to sharpen their writing skills."
Get It Write participant
"Through this Get It Write training, I've learned invaluable techniques that have significantly improved the quality of my writing. I highly recommend this writing program to anyone looking to sharpen their writing skills."
Get It Write participant
“Rarely do I attend a course where I instantly come out with clear takeaways. This course gets into the nitty-gritty through doing, and I highly recommend it. The added mentoring session is gold! ”
Get It Write participant
“Rarely do I attend a course where I instantly come out with clear takeaways. This course gets into the nitty-gritty through doing, and I highly recommend it. The added mentoring session is gold!”
Get It Write participant
“Very practical with some great tips not just for writing but also getting the rest of your organisation using clear, concise writing.”
Get It Write participant
“Very practical with some great tips not just for writing but also getting the rest of your organisation using clear, concise writing.”
Get It Write participant
“Louisa’s remarkable ability to customise the approach to the audience has played a critical part in supporting us to achieve alignment with our vision, purpose and goals across the organisation. At a senior level, she challenges our thinking with courage and respect in a robust and meaningful way, asking the hard questions to enable us to build confidence in our decisions.”
Dr Liz Walker, CEO RSPCA Victoria
“Louisa’s remarkable ability to customise the approach to the audience has played a critical part in supporting us to achieve alignment with our vision, purpose and goals across the organisation. At a senior level, she challenges our thinking with courage and respect in a robust and meaningful way, asking the hard questions to enable us to build confidence in our decisions.”
Dr Liz Walker, CEO RSPCA Victoria
“Thank you for the insightful, intelligent design and facilitation of our first leadership program for business leaders. From the beginning, where you listened and asked the right questions to develop a deep understanding of what we needed, what obstacles we faced and why this was important, right through to wrapping up 12 months later, you consistently bought your energy and knowledge to every session where you stimulated and challenged the group’s thinking.”
People and Culture lead, government agency
“Thank you for the insightful, intelligent design and facilitation of our first leadership program for business leaders. From the beginning, where you listened and asked the right questions to develop a deep understanding of what we needed, what obstacles we faced and why this was important, right through to wrapping up 12 months later, you consistently bought your energy and knowledge to every session where you stimulated and challenged the group’s thinking.”
People and Culture lead, government agency
“I highly recommend Louisa if you need assistance with solving sticky problems, developing your strategy, achieving that clarity or scoping integrated communications. We all need extra help, and it’s great to have someone with a superpower in your corner.”
Alysia Brandenburg, Tourism and the Experience Economy
“I highly recommend Louisa if you need assistance with solving sticky problems, developing your strategy, achieving that clarity or scoping integrated communications. We all need extra help, and it’s great to have someone with a superpower in your corner.”
Alysia Brandenburg, Tourism and the Experience Economy
"Louisa starts adding value to our projects from the moment she reads the brief. She asks questions, adds insight and develops ideas before she even signs on the dotted line and long afterwards."
Renee Imbesi, VicHealth
"Louisa starts adding value to our projects from the moment she reads the brief. She asks questions, adds insight and develops ideas before she even signs on the dotted line and long afterwards."
Renee Imbesi, VicHealth

Some of my clients

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