Thoughts

Blog

Here’s my blog on strategy, work, words and communications.

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More insight, more personal.

Too many words.

I’m generally opposed to acronyms and abbreviations, but this made me laugh when I looked it up. It means too long, didn’t read.

Fact or fake news? I don’t need to be a great writer. Good enough is near enough.

Writing, Communications

… author Josh Bernoff wrote, “the fuzzy, terrible writing we slog through every day at work” costs American businesses nearly $400 billion every year.

ABBREVIATIONS alienate

Get It Write, Communications

But acronyms, abbreviations, and initialisms are a hurdle to leap and get in the way of our readers. Every time we use them, we place an additional cognitive load on our audience.

Simplicity matters

Communications, Get It Write

According to the World’s Simplest Brands study (by Siegel+Gale), simplicity is the answer in an increasingly complex world. Brands do better by keeping things simple…

Strategy with impact

Strategy

And what good is a strategy or planning day…

We are not our best intentions. We are what we do.

Decision

I’ve been reading and thinking about the gap between intentions and actions.

Candour over conflict

Communications

Last week, when the insomniac upstairs said, “I hate conflict”, I introduced her to Kim Scott’s Radical Candour concept.

I never meta rebrand that didn’t intrigue

Communications

In some ways, the rebrand makes sense. Facebook is now just one of many products or channels of the larger company. Others include Instagram, Messenger, Lightbox, and the VR headsets Oculus.

But there’s another view.

A conflicted circle of love

Communications

If you’re making decisions about funding, appointments, or investments, you have a duty to declare any actual, potential or perceived conflict of interest.