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Here’s my blog on strategy, work, words and communications.
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Focus in 50
Often you don’t need a lot of time to do something. You just need clear time to achieve it.
Focus in 50 delivers that.
Plain English and clinical trials
Recently I came across a website advocating plain English.
It made me happy, so I read further.
Malaphors
Coined in 1976 by Lawrence Harrison in The Washington Post article ‘Searching for Malaphors’, a malaphor is a mash-up of aphorisms, idioms or cliches.
It’s an error in which two sayings are merged, producing an often ridiculous and embarrassing result.
Banish the bafflegab
A few weeks ago, I wrote about the Plain English Bill going through the New Zealand parliament. The bill passed – it’s now law!
The high cost of bad writing
It takes more time to read and make sense of bad writing. It’s frustrating red-penning lousy work.
It’s a huge cost to business.
Consider this.
A tale of two crises
This past month I’ve been privy to both Optus and Medibank’s crisis communications with customers.
Yep, I’m a customer of both.
Good strategy requires us to stop things.
Most companies allocate the same resources to the same business functions every year. They don’t change. Inertia reigns.
But failing to be flexible undermines their performance.
Keep it simple stupid.
By using plain English, we get our message across faster, help more people to understand it, and reduce the chance of misunderstanding or error.
It also makes you look clever. Seriously!
The gap between intentions and actions
Whether implementing a business strategy, getting fit, or saving for a big holiday, we’re full of good intentions.
So why do so many of us fail to turn our intentions into action?
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