Thoughts

Blog

Here’s my blog on strategy, work, words and communications.

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More insight, more personal.

Because activity isn’t impact

Decision

Measuring matters. It helps us keep track of how we’re performing. But we must measure the right things.

We must measure our impact.

Game-changing technology

Communications

And there is a great deal of online commentary about ChatGPT (or similar programs because you can be sure others will follow) being the death of blogging and quality thought leadership.

But I believe that’s unlikely.

Busy work is exhausting

Decision

But working from home also removed the boundaries of a physical office. We could log on at any time, day and night, and work for too long.

Health restrictions limited our social lives and stopped us from taking holidays.

Words that work

Communications

I watched an old episode of Spicks and Specks recently, which closed with this great Weird Al Yankovic clip.

It’s a parody of Bob Dylan’s Subterranean Homesick Blues and very clever.

Here’s an example from the lyrics.

Strategic planning – why you have to say no

Strategy, Decision

You need to say no. But saying no is hard.

Our audience may not be well educated or literate. They may speak English but not read it or only read basic English. They may speak English as a second language. They may not speak English at all and be receiving translated information.

We need to reach them all.

Writing education in schools

Get It Write

In some areas, it found year nine students have the function of a grade three student. They can’t write about complex ideas in a way that readers understand.

We all pay for the results.