As billionaires bustle to be first into space (Branson beat Bezos and Musk to it), I’m reminded of this JFK quote.
“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.”
John F. Kennedy
It is the essence of strategy. Picking something that matters, understanding why it matters, and then throwing everything at it to make it work.
Does your organisation have a moon-type mission? And is everyone on board?