Bad writing wastes time. How many senior leaders spend too much of their day ‘red penning’ poorly written briefs and copy-editing case studies?
The cost of poor writing is profound, particularly in the public sector, when communities and stakeholders can switch off if communications don’t resonate.
A colleague and I are developing a new training program to ramp up writing confidence and competence in organisations. So when I saw the following promise for an app that I won’t name, I thought I’d check it out.
The developers said the app is “A better way to write. An AI-powered writing tool that creates high-quality content in just a few seconds at a fraction of the cost.”
I tried it, and I’m not sold.
Yes, it creates content in just a few seconds. But high-quality? Not so much.
I tested it on a few topics. While each sentence made sense, the overall intent was confused and chaotic.
But I thought you’d enjoy what the app wrote in response to the topic “Artificial Intelligence won’t solve everything”:
AI will not solve everything. It’s good for specific tasks that require a lot of repetitive work or are too dangerous for humans to do. But it is not yet capable of doing things like writing believable articles about business trends or day-to-day experiences that we come across as consumers.
I’ll keep working on our Get It Write program. At this point, I don’t think it’s a threat from AI.