I keep seeing things described as strategic:- Strategic actions- Strategic tactics- Strategic initiatives- Strategic objectives- Strategic procurement- A strategic implementation plan- A strategic evaluation plan. My tipping point last week was a ‘strategic...
Every marketer and publicist dreams of a campaign going viral. To have it become a talking point and shared and reshared thousands, or if you’re lucky, millions of times. It takes creativity, timing, a deep connection with your audience, and a pinch of luck to...
It was great to speak at the VID21 conference last week. One of the fab things about a virtual conference is that the audience participates in the online chat and the commentary has left me with so much more to think about. Yep, I’m a strategy tragic!One of the...
Are you critical or credulous? The global research is telling us that skills rather than qualifications are the job currency of the future. Critical thinking and analysis will be a big part of the future skills in demand. But what is it? The Foundation For Critical...
What do you see when you look at your organisation’s strategic plan? When you read it, do you have a feeling that you’re part of a business that is breaking new ground? Is there a frisson, a little shiver of excitement running down your spine? Does everyone, at every...
Have you taken up the Marie Kondo way and cast out the clutter in your home? Last week I wrote about ‘being more strategic’ and how it requires bold vision and great thinking. I reckon clutter is one of the barriers to great thinking. Mental clutter, that is. “Every...
