When 59% of Australians access social media daily, we’d be mad to think that Town Hall meetings are the only way to engage.Where I live, the state government has set up an online platform–Engage Victoria–to give Victorians a voice. There are currently more than...
Earlier this week I wrote that government communication is often a one-way, one-dimensional broadcast. I described it as being too much ‘above the line’ and someone asked me what I meant. Above-The-Line stems, I believe*, from the 1950s when...
It’s more than a personal political clusterf***… although there is plenty of that. In this article I explore how governments are:- not equipped to communicate effectively;- not equipped to target their efforts; and – not equipped to move rapidly....
When does someone else’s disorganisation become your problem? * warning, cranky-pants post ahead. Last week I ran day one of a training course. It’s a program I love, teaching communications and marketing strategy. It’s practical, hands-on learning. Trainees finish...
I’m driving a new(ish) car this year. At first, I loved that it’s always talking. It gives me directions. It buzzes if I put my indicator on and there’s a car next to me. Auto braking squawks. Reversing beeps. To restrain my inner lead-foot, I have the Sat...
What do you see when you look at your organisation’s strategic plan? When you read it, do you have a feeling that you’re part of a business that is breaking new ground? Is there a frisson, a little shiver of excitement running down your spine? Does everyone, at every...
