Every marketer and publicist dreams of a campaign going viral. To have it become a talking point and shared and reshared thousands, or if you’re lucky, millions of times. It takes creativity, timing, a deep connection with your audience, and a pinch of luck to...
A former colleague set up a consulting practice some years ago and asked me to help with copy for the website. We talked through the services she and her partners were offering, the problems they solved for clients, and their combined expertise. I prepared a...
Are you seeing it (or sniffing it) too?We all hope we make sound decisions and exercise good judgement. But there’s a difference between having [good] judgement and being judgemental. I’m not suggesting that I’m not judgemental –...
As billionaires bustle to be first into space (Branson beat Bezos and Musk to it), I’m reminded of this JFK quote. “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that...
I rarely tweet, but I watch a lot of Twitter. If that watching is on the coronavirus pandemic (and how people respond to the work going on to curb it), I can be in turn infuriated, frustrated and despairing.But Twitter can also be lovely and profoundly moving. Late...
While I was away, the report from Dr Helen Szoke’s Review on Sexual Harassment in Victorian Courts and VCAT was released. My colleague Helen McDonald and I have been working on this project since July last year, doing the comms strategy, brand, website,...
