It’s a phrase we may have heard, but many of us ignore it. Thought to have been coined by American aircraft engineer Kelly Johnson and widely adopted by the engineering industry, the principle is that most systems work best if they’re kept simple rather than...
Ever seen TL;DR on an article or in a comment and wondered what it means? I’m generally opposed to acronyms and abbreviations, but this made me laugh when I looked it up. It means too long, didn’t read. It’s what I wanted to say to my dad last week...
I say it’s fake. In an article for The Daily Beast, author Josh Bernoff wrote, “the fuzzy, terrible writing we slog through every day at work” costs American businesses nearly $400 billion every year. He found that people in business spend 6 per cent...
The SIS is asked to approve this revised paper on the XYZ implementation plan for ABC. The context paper is closely aligned with the ABC Plan and the XYZ initiatives in the XYZ Plan. While I’ve changed the acronyms to anonymise the source, I recently had...
According to the World’s Simplest Brands study (by Siegel+Gale), simplicity is the answer in an increasingly complex world. Brands do better by keeping things simple. The simplest brands perform better on the stock market, can charge more for their services/products...
