Apology accepted or not?

Apology accepted or not?

There’s been no shortage of public apologies of late for a dizzying range of errors.  Take these four: A mining company ‘misplaced’ a tiny but deadly radioactive capsule somewhere on a 1400 km stretch of road. A politician who wore a Nazi...
Game-changing technology

Game-changing technology

I’ve been playing around with OpenAI’s new platform ChatGPT. An artificial intelligence product, it uses deep machine learning to trawl vast volumes of information – hundreds of billions of data – to generate responses to questions. It can create stories...
Words that work

Words that work

I watched an old episode of Spicks and Specks recently, which closed with this great Weird Al Yankovic clip.  It’s a parody of Bob Dylan’s Subterranean Homesick Blues and very clever. Here’s an example from the lyrics. Rise to vote, sir Do geese...
Plain English and clinical trials

Plain English and clinical trials

Recently I came across a website advocating plain English.It made me happy, so I read further.The Australian Clinical Trials Alliance advocated a plain language title for research so people could find and understand it.“In the case of clinical research, the audience...
Malaphors

Malaphors

𝐘𝐨𝐮’𝐯𝐞 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐧𝐚𝐢𝐥 𝐫𝐢𝐠𝐡𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐧𝐨𝐬𝐞.𝐓𝐡𝐚𝐭’𝐬 𝐚 𝐡𝐚𝐫𝐝 𝐧𝐮𝐭 𝐭𝐨 𝐬𝐰𝐚𝐥𝐥𝐨𝐰.𝐘𝐨𝐮’𝐯𝐞 𝐨𝐩𝐞𝐧𝐞𝐝 𝐚 𝐜𝐚𝐧 𝐨𝐟 𝐰𝐨𝐫𝐦𝐬, 𝐧𝐨𝐰 𝐥𝐢𝐞 𝐢𝐧 𝐢𝐭. I teach 𝐆𝐞𝐭 𝐈𝐭 𝐖𝐫𝐢𝐭𝐞 to help people take their writing from clunky to compelling. But we all get it wrong sometimes, and the results can be really...
Banish the bafflegab

Banish the bafflegab

A few weeks ago, I wrote about the Plain English Bill going through the New Zealand parliament. The bill passed – it’s now law! This piece in The Age by David Astle describes why plain language is so important and introduces Milton A Smith’s concept...

Fill in this form to get instant access to our brochure.

 

"*" indicates required fields

Name*

Fill in this form to get instant access to our brochure.


"*" indicates required fields

Name*