I keep seeing things described as strategic:- Strategic actions- Strategic tactics- Strategic initiatives- Strategic objectives- Strategic procurement- A strategic implementation plan- A strategic evaluation plan. My tipping point last week was a ‘strategic...
Every marketer and publicist dreams of a campaign going viral. To have it become a talking point and shared and reshared thousands, or if you’re lucky, millions of times. It takes creativity, timing, a deep connection with your audience, and a pinch of luck to...
A former colleague set up a consulting practice some years ago and asked me to help with copy for the website. We talked through the services she and her partners were offering, the problems they solved for clients, and their combined expertise. I prepared a...
Are you seeing it (or sniffing it) too?We all hope we make sound decisions and exercise good judgement. But there’s a difference between having [good] judgement and being judgemental. I’m not suggesting that I’m not judgemental –...
As billionaires bustle to be first into space (Branson beat Bezos and Musk to it), I’m reminded of this JFK quote. “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that...
