“It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts” – Sherlock Holmes (Arthur Conan Doyle) I’ve always been baffled by strategy programs that teach...
I keep seeing things described as strategic:- Strategic actions- Strategic tactics- Strategic initiatives- Strategic objectives- Strategic procurement- A strategic implementation plan- A strategic evaluation plan. My tipping point last week was a ‘strategic...
Every marketer and publicist dreams of a campaign going viral. To have it become a talking point and shared and reshared thousands, or if you’re lucky, millions of times. It takes creativity, timing, a deep connection with your audience, and a pinch of luck to...
A former colleague set up a consulting practice some years ago and asked me to help with copy for the website. We talked through the services she and her partners were offering, the problems they solved for clients, and their combined expertise. I prepared a...
Are you seeing it (or sniffing it) too?We all hope we make sound decisions and exercise good judgement. But there’s a difference between having [good] judgement and being judgemental. I’m not suggesting that I’m not judgemental –...
