A former colleague set up a consulting practice some years ago and asked me to help with copy for the website. We talked through the services she and her partners were offering, the problems they solved for clients, and their combined expertise. I prepared a...
Are you seeing it (or sniffing it) too?We all hope we make sound decisions and exercise good judgement. But there’s a difference between having [good] judgement and being judgemental. I’m not suggesting that I’m not judgemental –...
As billionaires bustle to be first into space (Branson beat Bezos and Musk to it), I’m reminded of this JFK quote. “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that...
My July and August are particularly busy with new projects ramping up. So I got myself organised last week. I’ve blocked out my diary with time to think and write, keep active, and deliver the work. Plus, I’ve always been a big fan of a To...
Bad writing wastes time. How many senior leaders spend too much of their day ‘red penning’ poorly written briefs and copy-editing case studies? The cost of poor writing is profound, particularly in the public sector, when communities and stakeholders can...
![What [not] to do](https://louisacoppel.com/wp-content/uploads/2023/09/checklist-1919328_640.png.webp)
