Recently I saw Adam Grant deliver an online masterclass about rethinking. Grant is a Wharton professor, organisational psychologist, and bestselling author. This quote caught my eye when he was discussing the concept of groupthink (and emphasising the importance of...
Last week, my neighbour and I puzzled over this flyer from the council – about waste collection, always a touchy topic. As you can see from the picture, they’re changing the frequency of waste collection. A visual guide instructed us which bins to put out each...
“It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts” – Sherlock Holmes (Arthur Conan Doyle) I’ve always been baffled by strategy programs that teach...
I keep seeing things described as strategic:- Strategic actions- Strategic tactics- Strategic initiatives- Strategic objectives- Strategic procurement- A strategic implementation plan- A strategic evaluation plan. My tipping point last week was a ‘strategic...
Every marketer and publicist dreams of a campaign going viral. To have it become a talking point and shared and reshared thousands, or if you’re lucky, millions of times. It takes creativity, timing, a deep connection with your audience, and a pinch of luck to...
